Promoting a new European e-commerce educational pathway to increase levels of skills for employability and sustainable business creation


The project eU-COMMERCE:“Promoting a new European e-commerce educational pathway to increase levels of skills for employability and sustainable business creation” is a 2 years Erasmus+ Cooperation Partnership in the field of Vocational Education and Training that aims to promote an innovative VET training methodology specifically designed for creating and run effectively online sales businesses, by developing a flexible learning offer and e-tools, adapted to the learning needs of adult learners as well as VET Trainers when it comes to navigate efficiently and effectively the online world, while improving levels of skills for employability and new business creation (including social entrepreneurship) and thus, increasing the general sense of initiative and entrepreneurship within the online sales and the e-commerce sector.


Throughout 2 years of project implementation, the Transnational Partnership of eU-COMMERCE “Promoting a new European e-commerce VET educational pathway to increase levels of skills for employability and sustainable business creation“ aims at developing and achieving the following Project Results (PRs) and outcomes:

· A multi-level project website available in 7 Programme languages & Social Media pages available in English, Hungarian, Italian, Dutch, Greek, Polish and Spanish.

· Project Result 1: eU-COMMERCE’s Competency Framework – Partners will develop a customized e-commerce Framework of Competences for present and future digital entrepreneurs (also valid for VET Trainers/Educators), focusing on the necessary set of knowledge, skills and attitudes, needed to master effective online sales techniques and utilizing the correct e-tools and digital platforms. Based on the developed Framework the following 2 Project Results will be developed.

· Project Result 2: e-learning platform & eU-COMMERCE’s Online Course – an interactive and cutting-edge Online Course for Digital Entrepreneurs and VET Trainers, willing to gain/improve their digital skills, while learning the most effective online sales techniques, e-tools and relevant platforms needed to boost their online businesses and sales (also valid for social enterprises) – the online course will be made available for free (in EN/HU/IT/NL/EL/PL/ES) and a minimum of 150 participants belonging to the project target group that will register and benefit from it. Partners will also develop an Open Badge system which will allow participants to the online course to be awarded with an Open Badge after successfully completing each module and, a final Certificate at successful completion of the entire Online Course.

· Project Result 3: eU-COMMERCE Educational App for Gamification: a multi-level educational app, with the aim of engaging, connecting and empowering digital entrepreneurs, while promoting a more active participation and European citizenship via gamification (min. 100 downloads).

· National Focus Groups: with the aim of pilot testing the Project Results while capacity-building participants on their effective use, benefits and transferability potential, throughout which Partners will involve 5 VET Trainers/Educators and 5 experts (digital entrepreneurs) per Country (60 participants in Total).

· Multiplier Events in each Country: Partners will organize an informal offline and/or online dissemination activity and a final dissemination event in each Country, including a Final International Conference in Italy at the end of the project, to reach at least 150 attendees in total.


eU-COMMERCE will involve in the different set of activities that will be implemented, the following mix of complementary Target Groups (participants) of any age group 18+:

· Present & future Entrepreneurs, Social Entrepreneurs, Unemployed VET & Adult Learners, creatives, digital artists & designers,community managers, artisans, etc. In those including also Learners with fewer opportunities;
· VET Trainers & Educators, Partner organisations & their Staff;
· OTHER STAKEHOLDERS: SMEs, Start-ups, non-per profit organisations, active in the field of VET, non-formal education and online presence/sales, but also public bodies and VET Centers as well as, policy makers and HEIs, working in the aforementioned sectors and willing to test and incorporate the new training curricula into their educational offer.
Furthermore, “wannabe digital entrepreneurs” and any other party not directly targeted by the project, will also be able to benefit first hand from the project online training methodology and e-tools, which will eventually lead to a multiplier effect and, an actual widespread positive socio-economic impact in Europe and beyond.


Promoting a new European e-commerce educational pathway to increase levels of skills for employability and sustainable business creation

This project has been funded with the support of the European Commission. This publication reflects the views only of the author and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Project No: 2021-1-HU01-KA220-VET-000034615

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